How is your Facebook shaping up? How do you use it? See below for Eloisa James‘s opinion on the balance of selling your book and selling yourself . . .

So how much “selling” content can you have on your page? General wisdom is no more than 33%. And even then, content can’t just be a direct link to a selling page. 33% covers everything you say about your writing, whether it’s sneak peeks at a novel or buy links. People who follow you may not have read any of your work, and whether they buy your next book will depend on how much they like you, not on your sneak peek.

Still think you need some more direction? Another tip from Eloisa will be up Thursday at 9:30 . . .