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The role of design professionals’ in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used them. Additionally the book provides a set of guidelines that will enable design professionals to easily and quickly apply these practices in their next strategic design project.

Tired of looking at your screen? Well get off your ass and DO something! We’re spending so many hours a day watching TV, gaming, scrolling through timelines on social media and asking Google the weirdest questions. We’ve almost forgotten what it’s like to actually DO things. And that’s where this book comes in. ‘The Book of Do-ness’ is a very funny, practical and (un)useful guide for all the people out there who have the urge to spend less time being digital but who need a little nudge in the right direction.

The last decade has seen great change. We’ve entered the Digital Age. New products are released every day. It’s become unthinkable to live without our digital equipment. And that’s a good thing! We can entertain ourselves and communicate in so many more and exciting ways. It has made our lives easier, more fun and even more social.

But there’s a downside. Nowadays, we spend way too many hours a day behind a screen. This book is written for all the people who would like to spend less time digitally, but need that little bit of help in finding new ideas to do so. With these ideas you’ll never get bored, and hopefully it will train your ability to think a little differently when it comes to DOing things. It’s easy and fun, and you might even become more sociable after reading it…

This is also your invitation to join The First International Screenless Day! Click here for more info about this event.

When times are particularly difficult, and you are likely to slip into despair, some of the greatest pop songs about love can provide true comfort to make it through the pain. The problem with advice in general is that we often don’t take it. The great thing about advice songs is that you can kick back and listen to someone else coach you through a tough situation while rocking out at the same time.

This well-produced and iconic album of words of love is the perfect gift for music lovers of all ages. This wonderful book lists 250 of the best pop songs for when you are in despair about love. The songs represent all popular music styles from the last fifty years, from rock to folk, and from punk to hip hop. This book is a collection of famous love songs. It gives the reader the song titles, painted by hand by the designer, and a striking quote from the song lyrics, as well as indexes on the artists.

‘Don’t Talk Just Kiss’ is the new edition of the successful ‘Don’t Eat the Yellow Snow’.

Visual thinking and drawing are both becoming increasingly important in today’s business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage­ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another’s ideas, fosters collaboration, jump-starts co-creation and boosts innovation.

This book will help brush aside misconcepti­ons that may have prevented you using these techniques in your workplace. You don’t need Van Gogh’s artistic talent or Einstein’s intelli­gence to harness the power of visual thinking and make your company more successful.

With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene­rating change by integrating visual communi­cation into your business setting.

Travelling is one of the most exciting things you can do. Getting lost in a beautiful forest or visiting every museum in a city; whatever your idea of a perfect trip is, it will always enrich your life. This book helps you to enjoy your trip to the fullest and gives you the opportunity to write down your favorite new memories. It’s perfect for people who love to travel, but want some help exploring. If you want to get more out of your trip, Once Upon a Time I Went is a book they should definitely take with them when they travel. It’s a notebook with prompts to make the most of your trip and it’s full of questions and assignments to help you explore a new city or country

A book about little-known (un)useful facts from the creative field. Structured as a dictionary, it includes meaningful information, idle gossip and anecdotes from A to Z. This is where Coco Chanel, David Carson and Chupa Chups come together on a spread and create inspirational connections and knowledge.

It’s a perfect handbook for design students, designers, architects and everybody that works in the creative industry. ‘Hotchpotch’ is structured as a dictionary, making it easy to follow or to look up information on a certain subject. The main objective of the book is to create inspirational connections and to supply knowledge.

This book presents a series of contemporary, diverse and innovative design strategies that vary in form, function and design intent. The common denominator of all projects is the alternative and/or experimental approach of combining both private and public spaces. Diverse, innovative design approaches with complex programme are combined with socially and financially sustainable strategies.

‘Innovative Architecture Strategies’ aims to help understand the different design approa­ches that can be followed when called to propose a concept and design for an innovative mixed-use building. It’s also a guide, point of reference, and inspiration book. The book demonstrates an analytical and clear way to conceptualize, explain and present a mixed-use design project.

Each project in the book is selected for its different form, function, technique and design intent. They all offer a clear example of a de­sign project. The diverse design approaches are presented in ten chapters. Each chapter begins with explaining the main concept behind the specific design approach and with a reference to a built precedent.

Tracking how design has changed in previous book Design Transitions has inevitably led the authors to explore how organisations are changing using design. Design is now the key driver of innovation and change within organisations across the globe. It is therefore important to learn how, when and why to use design to drive change in your organisation.

Transformations documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centred and resilient: Cultural Catalyst; Framework Maker; Humaniser; Power Broker; Friendly Challenger; Technology Enabler and Community Builder.

Well-documented case studies offer readers insight into how design strategies can be successfully activated in different types of organisation. The seven roles offer both designers and non-designers a common language and framework to support design-driven transformation. Transformations, in the right hands, is a potent tool to understand, shape and implement design-driven change.

‘Type Tricks’ is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner.

Being an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. ‘Type Tricks’ is not only perfect for students, it also comes in handy for every type designer. It gives them the opportunity to reread information they were taught at during their time at school. It’s the perfect reference book.

The book contains a number of essential tricks that designers need to know and understand. The typographic guidelines are difficult to remember, but with this book you don’t have to remember every single one of them.

Design Roadmapping is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it.

This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and program managers of international companies such as Canon, Peerby, Ferrari, Philips, Victoria State Library and many more.

By design roadmapping you devise creative responses to future strategic challenges. Guided by future foresight techniques, you uncover new trends, scout for new technologies and map the values and ideas on the roadmap. Through strong visualization, a design roadmap supports an organizational mindset on value innovations.

There are many great design books in existence that teach us about design process, tools and methods. With the increasing popularity of design thinking and human-centred design we’ve also seen more material discussing various aspects of the practice. One missing aspect, almost in an ironic twist, is what it takes to be the actual person who is doing the designing.

The name ‘This Human’ is referring to that person. The person who needs to observe to gain insight, to makes sense of their observations in a way that isn’t biased by their own world views. The person who needs to communicate in many different ways with many different intentions to communicate information which is often hard to access, difficult to grasp and just not that tangible. The person who is so passionate about having a positive impact they become exhausted one third of the way into their project. This book helps these people to learn more about themselves and how to think and be in their practice of design-to help them grasp all that is going on inside that then influences their creations.

The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena.

The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft ‘polar’ brand associations. This book shows how brands catch the eye by creating polarity. This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, the book describes unique ways of guaranteeing that brands create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.

This book is about immersive experience design, the art of creating spaces that tell a story. lt’s the result of 25 years of work by one of Europe’s first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. ‘Worlds of Wonder’ is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future.

Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength.

This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. ‘Worlds of Wonder’ is an invitation to anyone involved in this inspiring field.

This book introduces practices that are now part of what people see as ‘21st Century Skills’. The enjoyable essays in this book provide a panoramic view over the subject of design. The essays are written to encourage designers and students of design to reflect upon their field. Fundamental questions are raised about the nature of design, about designers themselves, and about the role of design within the broader contexts of business and society.

And design, these days, is not just for designers – many different fields are learning from design to build creative practices, and this book seeks to help to open up design practices for general use. The book is for designers (to help them reflect on their practices, and develop them further) and for students of design across all designing disciplines.

This book is a bold and expressively designed treasure trove of information about the history of swearing. With its bold and expressive design, The F***ing History of Swearing is an outstanding visual feast.

Swearing is and always has been regarded as undereducated, obscene, rude and profane in society. Yet despite your mum’s best efforts, cussing is mainstream. It’s even more than that, it’s an integrated part of our culture. The number of times we swear is huge. Most often it occurs naturally and you would have to force yourself not to swear. We don’t think twice about shouting the word ‘FUCK’ if we hurt ourselves or miss the bus in the morning. It just happens automatically and that’s where it gets interesting.

This book presents 75 ways to look at art and the life lessons you can learn from it. From the works of ancient Egypt and Greece to today’s abstract and conceptual pieces, by way of Leonardo, Dürer and Rembrandt, Picasso, Warhol and Ai Wei Wei, art inspires us to take a fresh look at the fundamental questions we face.

These lessons includes questions about success, love, work, friendship and life and death. Think Like an Artist, Don’t Act Like One is a lively introduction to art history as it resonates with your own daily life, and it acts as an exhortation to look at art in your personal way.

A lot of people regard their professional life as a ‘different’ life than to their private life. But don’t we all have one life, of which work is an integral part? This book shows you how you can use your full potential and that of your (work) environment in three easy steps. In accordance with the Ego to We-go principle, it illustrates how you can be the same person in both areas for 100% and how you can create a good work-life balance.

The left side of our brain has become very dominant while the right side tends not to be so prominent. We can consider this reality as ‘above the table’ and ‘under the table’. Above the table we experience the rational reality in which we fulfil a specific role. ‘Under the table’ is a hidden reality of emotions, intuitions and beliefs. They don’t channel their way to the rational reality, but are key to how we feel and our well-being.

When people consciously start using their hidden reality, seeing it and sharing it, it immediately changes the work situation. We can use this to get more out of our life and work and to tap into new energy and creativity again and again. You are happier, are able to work better with others and you can get more out of situations you find yourself in.

Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. It will most certainly become THE new platform and standard for content creation and experience generation. Its use will make it an essential resource, with a societal impact that can only be compared to the World Wide Web’s global influence. This book provides a ‘wide lens’ perspective of the potential, challenges and impact that the widespread implementation of Augmented Reality will bring.

The book introduces Augmented Reality’s core concepts and potential to newbies and experts alike. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology’s implementation – through social, commercial and behavioural lenses.

The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilise complete co-creation in order to create sustainable value with end-users and other relevant parties.

Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled together their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: ‘what is co-creation and how does it work?’, ‘whom to involve in a co-creation process?’, ‘how to convince others of the benefits of co-creation and overcome barriers?’.

In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn’t a perfect world. We have to be smart about how we help people embrace
change. ‘Brand’ is a proven, powerful mechanism to build close, long-term relationships with people. It is also notoriously complex and overwhelming.

Brand the Change unpacks the entire brand building process from strategy to implementation, with practical examples from inspiring, impact-driven brands.

It offers tried and tested tools and exercises to build your own brand for change.

Founders and practitioners open up their hard earned tips on building your audience, creating a visual identity, positioning, trademarking, digital marketing, and more.

Do you want to learn how to leverage the power of a brand for social and environmental change? Do you want to get your product or service for change into the heads, hearts and hands of more
people? Do you need someone to help you navigate the complex world of brand building? Then this book is for you.

This book unpacks the methodology taught at Brand The Change, an independent learning organisation founded by the author, Anne Miltenburg, in Kenya. The book encompasses her 18
years of brand building experience, and 8 years of training thousands of others to do the same. It contains 23 tools and exercises, 14 case studies from change making brands and 7 guest essays
from experts.

This handbook documents sixty methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple design disciplines and perspectives – from product and service design to interaction and user experience design.

Design. Think. Make. Break. Repeat. addresses the needs of anyone interested in deploying design thinking academically or operationally inside their organisation. With design thinking becoming an increasingly valued skillset across a wide range of industries, there is an increasing demand for design-based skills in the workplace. More and more organisations are looking at design to improve their businesses and the services and products they offer. The book offers an easily accessible overview of the design thinking process along with a wide range of methods that can be applied across many different areas and contexts.

Design. Think. Make. Break. Repeat. is designed as a learning resource to scaffold the reader’s understanding of design as a method for innovation. Each method is presented through an evidence-based description along with simple exercises that allow for a hands-on, interactive learning experience, including templates, tools and case studies. It is a must-have for everyone interested in adopting design thinking.

There is an art to parenting, but nobody knows what it is. All the ‘how to’ books can never prepare you for the fun that lies ahead.

The Art of Parenting is a must-have for soon-to-be or new parents. It is a pictorial guide to the things only parents of little ones know, and the new ones should know. The early years of parenting are graphically pictured in humorous one-page illustrations that everyone will recognise.

In a straightforward and simplistic manner, Drew de Soto captures the funny, smelly and sometimes difficult moments with new-borns and toddlers.

Some people are obsessively invested in climbing the social ladder. Author Nimrod Kamer (Vice, GQ) undermines this from within as he inserts himself in numerous political or celebrity events. His resumé lists Uber trolling, penetrating members clubs and having Kanye West ask for his information after presenting himself as the editor of his Wikipedia page. The book is full of humorous tips and tricks based on the experiences of the author (the self-proclaimed most ambitious social climber alive). With a witty and provocative pen he shows how to penetrate a world that’s obsessed with status.

Highly skilled jobs are being given to machines, no one will help you get ahead in life if you don’t grow some guts mixed with disesteem and disrepute. Forget your dignity, let yourself be thrown out once in a while or blacklisted, wear their loathing with pride. Some say social climbing is crass and rude, actually it’s just an appropriate form of class warfare. The world’s obsessed with status not skill, and attempting to change it from outside is futile. The only way to throw some shade of your own is to shamelessly undermine high society from within.

This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you’re Prince or the Pope, that is, but this book is for everyone who isn’t.